As an independent contract worker, it’s sometimes difficult to know where to go exactly to enlist help for your DIY business.
Who’s the best accountant for a life coach? What software do I need if I want to produce my own podcast? Where do I turn for answers when it comes to marketing my services as a fitness instructor? These are all perfectly legitimate questions within our gig economy so let’s get some answers.
As the second largest search engine in the world, YouTube is a video-streaming platform that simply can’t be missed when marketing your fitness business.
The fitness training field was made for YouTube as this is the perfect platform to show and describe exercises and techniques that might be a bit tricky for the uninitiated. Bear in mind that you must be consistent with your content in order to keep your channel top-of-mind for fitness subscribers. Think about posting, for example, one video every week or two videos a month. It’s also recommended that you use the highest-quality video-production equipment you can afford.
But don’t simply jump on YouTube without any thought. We’re talking about your business here, so you need to make it count. Your channel should reflect your brand. Don’t ignore logos, colours and tags that all matter and point users back to your brand.
Though YouTube is a video streaming website, words matter. Be sure to use the correct language when describing visual content because successful YouTube searches are achieved thanks to the keyword descriptions assigned to them.
ConnectPal is an efficient website that lets users market their business through their own ConnectPal pages. The content platform is open to any and all users who include but are not limited to bloggers, dog walkers, yoga instructors, and, yes, those who run their own fitness programs. Simple to create, business owners looking to market or promote their brand can create their own ConnectPal pages and, through them, excite interest in their business name and services.
Social Media Channels Such As Facebook and Instagram
Finally, show your weakness. While that may sound counterintuitive, sharing your flaws with the general public may serve to help you be more relatable and compassionate. Who, after all, wants the God of Beautiful Bodies instructing you on how to achieve something you will likely never have? Showing your audience your bona fide vulnerability allows you to connect with others in a way that is genuine and authentic.
Do this through various social media sites such as Facebook and Instagram. You could even make this tactic a bit humorous, which will endear you to more potential clients. The only proviso with this pointer is that you must be honest. People smell insincerity fairly quickly. Be truthful about your imperfections and that will open the pathway to an array of potential new clients.