Amidst the gigantic scale of competition, the excessive number of advertisements, the multitude avenues of communication, along with the overloading of customers: do you think your brand has any chance to survive?
Every chance, only if you know “how.”
Experiential or engagement marketing is the answer; one that is practiced by most of the famous event management companies. Here’s why.
- Engagement marketing can help you connect with your consumers on a personal level
The combination of digital and physical aspects of marketing presents vital opportunities to the marketers. Digital media helps in extending the physical experience or event beyond conventional boundaries through online, mobile, and social media communications.
On the other hand, physical experience, helps to move people to action through sustained conversation, this, encouraging brand loyalty in the most impressive way possible.
For example, let’s talk about the English Premier League; the richest and the most followed football league on the planet.
With an estimated number of 1 billion fans, its annual turnover is light years more than any other football leagues around the globe. Football fans are continually engaged with content from the PL clubs’ social media channels.
So why do these clubs conduct overseas tours during the off-season? The answer is pretty simple – to connect with their fans on a more personal level. Some clubs even hire a professional experiential agency for immersive marketing campaigns with their fans, thus, creating a higher customer lifetime value.
- Experiential or engagement marketing is the only way for you to stand out from the crowd
In this noisy digital world, where everybody’s doing their best to shout messages out loud to consumers and products are sold toe to toe, it has never been so difficult to get your voices heard.
Most consumers cannot even see the wood for trees which is precisely why experiential marketing has become so important in the current circumstances. After all, nothing can be more compelling than an immersive experience of the brand in the physical world.
- It is the only way for you to get through
The 21st century is the age of the ad blocker and the ability to tune advertisements out. You are witnessing the end of the television consumption model. You need to do something convincingly more to get your message across.
So how do you engage with those consumers who are not watching? The answer is experiential marketing. It is the only way to connect to a consumer on a more personal level which today, is almost similar to that of the holy grail.
- If social amplification is the thing you’re looking for, experiential marketing is the way to go
In a buyer marketplace where social platforms play such a crucial role in brand communications, the power of shareability is massive.
A viral content or a trending hashtag can make or break your brand in a flash. However, this kind of achievement is massively difficult to achieve.
This is precisely one of the very reasons behind the popularity of experiential marketing, especially because of its ability to trigger the kind of amplification that actually matters.
And then again, its soft and hard metrics makes it possible to measure the performance of experiential marketing. You can generate data through the exploitation of the latest event technology and figure exactly how these events are benefiting your brand.
- Experiential marketing is the only way to convince millennials take the leap of faith
Love it or hate; millennials are important for your brand.
They are big and influential audience with lots of money who cannot be won over by the traditional means of advertising. They are a generation putting a lot more value on experience.
Just look at their festive culture characterized by immersion and amplification, and you will get the point.
Engagement or experiential marketing helps to strike a chord with the millennials simply because it speaks the language they are comfortable in.
Considering the number of competitive brands in the market, we can easily say that the role of event management companies in business marketing has become one of the primary areas of focus.
So, have you got yourself on the bandwagon yet? If not, you better get on ASAP. The ROI can benefit you a lot in the long run.