Facebook controversy with the Cambridge Analytica is a-year-old story, but users know this scandal as it happened yesterday; According to The Guardian those 50 million harvested Facebook profiles opened the eyes of rest two hundred and seventy-eight million Americans.
The Facebook Cambridge Analytica revelations have changed the way people of the US take their online privacy; mishandling of personal information have grown weary.
Let’s see what US netizens are thinking about Facebook after a year – are they still non-serious about securing their privacy with online software or have been secured already?
Here are a bunch of proven surveys conducted by different ventures.
As per the Slick Text survey,
- 9% of consumers surveyed indicated moderate or significant concern about data when interacting with brands.
- 1% of them unlikely to do business with a company with poor privacy policies.
- 8% of consumers surveyed find targeted ads uncomfortable.
- 5% have unsubscribed to email newsletters in the last year.
In the wake of the Facebook scandal, users are now clearing their cookies and restricted their social media sharing; let’s see how far they have traveled this journey?
Clearing cookies and Limited sharing
A survey conducted by Norton Lifelock and the Harris Poll revealed;
- 45% cleared or disabled cookies.
- 44% limit their social media sharing.
- 33% have stopped using public Wifi
- 36% have started reading “Terms & Conditions” before installing or downloading a service.
- 21% are not using their full names on social media
- 15% have used anonymous payment methods.
- 13% are using VPN service to encrypt their communication.
- 14% have not taken actions yet.
Now, talk about some protection – ad blockers are now getting popularity among users – means netizens are aware of such practices, they know ads are targeting them using their digital footprints.
To counter the Cambridge Analytica scandal, Facebook CEO Zuckerberg announced a privacy vision for the future of Facebook; criticism demanding him to pay with dollars for such initiatives instead of data.
But, would we ever pay to social media for the protection of our data? This Norton’s “Cyber Safety insights report” will tell you what US netizens are thinking about?
Have a look!
Means, US citizens are not willing to pay to any of them for their data protection.
So, is it right to say that internet users are still willing to enjoy the convenience at the expense of online privacy?
Maybe yes, let’s check what “2019 Technology Survey” come to know.
Reviewing the report by the USA today and the Charles Koch Institute, it’s revealed that only 32% of US are willing to exchange their privacy with convenience.
Current US attitude towards privacy and security of consumer products
The same report – 2019 Technology Survey, said
- 91% of the surveys are more concerned about what the product does for them, rather than its popularity.
- 75% of them are willing to pay more for more convenience.
- 73% trust new, innovative products; they are safer for them.
- 27% believed that there’s no harm in allowing companies to track their locations and buying moves.
So, how users want to be reached, especially on social media? Here are a few of the most-liked ways.
Companies! Be alert! Users don’t like old-school practices
Based on these statistics after Cambridge Analytica, there are several insights to be gained how consumers want to interact with.
Prefer opt-in marketing
If you’re sending text messages – hooked with the standards – or if you’re sending email newsletters – make sure there should be the consumer’s content; organized efforts increase the probability of responses.
Respect users’ time
Phone calls and voicemails, the two least favorite ways to be contacted among users and don’t ask for too much from your customers when trying to contact them about a product or a service you think they would like.
Be personal and avoid being creepy
Personalize messages is of great help but going overboard makes customers uncomfortable. There’s a difference between contacting customers with their names and knowing exactly what they were planning to order on Amazon but haven’t whispered-out loud yet.
Don’t let consumers feel like you know everything about them, use personalization only where it’s helpful and should be coupled with the logical data that makes sense for you to have.