Understanding Cookie Consent & GDPR Compliance for Websites

If your site is using cookies which are known for tracking direct personal data, you must consider taking them away or go ahead and update specifically your cookie policy, as well as, your cookie consent as per the regulations.

It is important on your part to ensure that you are having strict measures in place for safeguarding your customers’ PII or the Personally Identifiable Information. PII entails all information that could be utilized for identifying an individual like his address or his name. If you are having a website, you need to ensure that your website and all your online forms that are for collecting sensitive user information must essentially be GDPR ready. This may include obtaining your visitors’ consent before collecting their Personally Identifiable Information and tracking customer behavior online.

As per https://www.internetmarketinginc.com, “The reason Google puts cookies on a user’s device is to track sites visited, which in turn lets Google tailor internet advertising to the user. In short, the more data Google can collect the more money it can make through its online advertising business.”

The GDPR & Cookie Consent

Cookies are actually sent to a user’s computer from the website for remembering information such as whether the user is currently logged in or is she not or if the user has added certain items or products in her shopping cart online. Moreover, cookies could be used for remembering login information, password, username including credit card information and numbers. In this context, you must know that the cookies could be utilized for tracking effectively a person’s browsing history. Hence, it is certainly a privacy concern that has encouraged governing bodies worldwide to incorporate provisions on cookies into all their protection and privacy policies.

The Relationship between GDPR & Cookie Consent

Most cookies are used to identify an individual such as analytics cookies, advertising cookies, etc. These sorts of cookies require complying with the GDPR, particularly when it entails getting GDPR cookie consent of the user. As discussed earlier, users are required to give their consent so that websites could accumulate important personal information without any hiccups. Cookie consent’s actual purpose is to inform users that the specific website they are actually accessing uses cookies. It is up to the users to decide whether to carry on browsing the site or stop.

Today as per the GDPR guidelines, a first-time visit does not make it mandatory for the websites to access and effectively process important user data. Moreover, it is today, no longer sufficient to simply post statements such as “By visiting this site, you accept cookies.”  You must ensure that users could withdraw their consent whenever they desire.  Several cutting-edge websites are known to have countless active cookies.


From the user point of view, cookies are present for making web browsing more personalized and efficient. If as a consumer, you have nothing to keep as a secret or no information to hide from the Google search engines, giving consent to cookies would be making your web browsing experience really efficient and pleasant.

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