It is important on your part to ensure that you are having strict measures in place for safeguarding your customers’ PII or the Personally Identifiable Information. PII entails all information that could be utilized for identifying an individual like his address or his name. If you are having a website, you need to ensure that your website and all your online forms that are for collecting sensitive user information must essentially be GDPR ready. This may include obtaining your visitors’ consent before collecting their Personally Identifiable Information and tracking customer behavior online.
As per https://www.internetmarketinginc.com, “The reason Google puts cookies on a user’s device is to track sites visited, which in turn lets Google tailor internet advertising to the user. In short, the more data Google can collect the more money it can make through its online advertising business.”
The GDPR & Cookie Consent
Cookies are actually sent to a user’s computer from the website for remembering information such as whether the user is currently logged in or is she not or if the user has added certain items or products in her shopping cart online. Moreover, cookies could be used for remembering login information, password, username including credit card information and numbers. In this context, you must know that the cookies could be utilized for tracking effectively a person’s browsing history. Hence, it is certainly a privacy concern that has encouraged governing bodies worldwide to incorporate provisions on cookies into all their protection and privacy policies.
The Relationship between GDPR & Cookie Consent
Today as per the GDPR guidelines, a first-time visit does not make it mandatory for the websites to access and effectively process important user data. Moreover, it is today, no longer sufficient to simply post statements such as “By visiting this site, you accept cookies.” You must ensure that users could withdraw their consent whenever they desire. Several cutting-edge websites are known to have countless active cookies.
From the user point of view, cookies are present for making web browsing more personalized and efficient. If as a consumer, you have nothing to keep as a secret or no information to hide from the Google search engines, giving consent to cookies would be making your web browsing experience really efficient and pleasant.