Humans are mostly visual beings, and it is evident when we pass a billboard, watching
TV, or simply flipping through magazines. We notice content everywhere and tend to
assess things mostly based on visual inputs. However, not all things we see visually are
taken into our memory.
However, when you see something visually online like the content on your social media
feeds, one may not remember it if there is nothing to catch your attention. So, the key
consideration for social media marketers is to create content which stands out and also
visually memorable. How do we achieve it? As designers are largely involved in social
media content creation, here we will discuss some tips to make memorable social media
Social media web design
Here we will dig into some creative web design strategies for social media to create a lasting impression.
#1. Specify your goals
The most important design tip while developing social media content is always to keep
your objectives in mind. Setting up a goal to achieve will be a baseline requirement if
you plan for social media content. Let's figure out how.
While planning for social media content, ask these two primary questions yourself:
Whom this post aims at?
What is the purpose of this content?
o Is it to drive sales?
o Is it to bring more traffic to the website?
o Is its aim to initiate some action?
o Is it for getting some user details?
Ensure that you know your audience well to create a goal. If new to it, research your
competitors to identify your ideal target audience and ways others use to persuade
them. You have to create an ideal persona of your target group to guide your social
media content efforts by sacrificing:
Who your target group people are?
Which social media platforms they usually hang out at?
Do they access it through a desktop or mobile phones?
Who they follow and what they like?
What message do you want to convey to them?
Once if you know the audience and the purpose for which you want to contact them,
you have a clear goal. Anything you do further should reflect this goal set. However,
don’t have too many goals for every single post, which may end up causing too busy
graphic and take it off track.
Colors used on your digital media content have a big role to play in building trust and
conveying your message. Colors can create different emotions and affect people in a lot
of ways. There are some designing directives exists like children may love yellow but
males above age 30 may not like the hue. However, there is no such clear-cut rule in
color usage for digital designing.
Color-based emotions do have a psychology base too, and it is important for the
designers to choose a color scheme which can ideally convey the emotion you want to
express. It is also essential to maintain consistency with colors for others to recognize
you easily. In the case of web activities, it is essential to color your perfect color theme.
Remember, the social media designs you post may be displayed on the screen so,
ensure that your color is set to RBG by default and not CMYK if you want to get or buy real Instagram likes .
#3. Social media text
Text should be confused with the typography. The text is the content including words,
but typography is a visual element of words. A brand is like your baby to a social media
marketer. You are trying to nurture it and want to boast about it to everyone. You may
want to feel like using every possible buzzword to explain your brand value. However,
while planning for social media content, you want to stay balanced and avoid
overcrowding the content.
Words are surely powerful, and some of the graphic elements can add on to its effect,
but too many words on an image may be too overwhelming to the audience. If you are
creating graphics for Facebook or Instagram, then try to limit the volume of text to a
minimum. Some of the social media platforms do have restrictions on text on images,
which you need to follow effectively.
Typography is an art to master if you want to score on social media. Selecting an ideal
font to get aligned with the images and hue can be a challenging task, but if you can do
it well, it will add more life to your posts. Like the color scheme and font used to reflect
your business personality, typography also plays a key role. You have to maintain a
maximum three to four fonts as your default typography, which the audience may
Similar to how color does, typography can also create moods and emotions. So be wise
while choosing a font and delivery a perfect tone matching to your brand. Some tips are:
Serif font can be best on print
Sans-serif is a sure bet for web content
Always try to limit a single design to maximum 3 to 4 fonts.
While using more than one font, try to pair the fonts of high contract.
When using multiple fonts, it is ideal to use various versions of a font like bold,
italic, condensed, etc. instead of using totally different fonts.
Negative spacing also called as white spacing is now an intelligent method used by
designers to grab more attention to your image. Contrast can turn eyes and can be
effectively mixed with various colors, fonts, size, and alignments. A simple method of
implementing contract is to a graphic is by using various colors. A white logo may look
the best with contrasting dark color and similarly the right balance in colors and contrast
will make your social media graphics stand out.
Considering all the above, even though the content and options of a website are not
fully under the control of a web designer, it is essential to make sure that too many
elements are not there on a web page. The golden rule is to keep it simple. It is easy for
the audience to get lost if there are too many great graphics and fonts to read from,
especially as most of them access their social media feeds from mobile phones.